For nearly forty years Ashok Chopra has been responsible for publishing some of the biggest names in India: Khushwant Singh, Shobhaa Dé, Dom Moraes, Dominique Lapierre and Larry Collins are part of his illustrious list. In this candid and colourful memoir, Chopra brings his long experience to explain what works and what doesn’t in the Indian market: Why do some books last and others don’t? Is there a winning formula for publishers and writers? What do readers in India want? How to go about commissioning textbooks and reference guides? What should one do about bans and censorship? And how is the market holding up in the age of e-books and digital readers? While going into the commercial aspects of publishing, he does not forget the human stories. Be it while sourcing manuscripts, chasing celebrity authors like Dilip Kumar, Raaj Kumar and Anupam Kher, scoring historic deals in the cut-throat world of publishing, or managing egotists, eccentrics and windbags, Chopra’s adventures and ordea