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About the Brand
HARPERCOLLINS
Publishing great authors since 1817, HarperCollins is the second-largest consumer book publisher in the world. With 200 years of history and more than 120 branded imprints around the world with strengths in literary and commercial fiction, business books, children’s books, cookbooks, and mystery, romance, reference, religious, and spiritual books, HarperCollins publishes approximately 10,000 new books every year.
USBORNE
Usborne is one of the world’s leading independent book publishers. We are proud to be a family business that aims to create brilliant books for children of all ages.
Guerrilla Advertising
- SKU: 9780395687185
- UPC: 9780395687185
In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.
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Selling things that
make people happy.
Since 1975, we've been bringing together the industry's best brands and retailers. With our experienced sales team across 50 states, four stunning showrooms and 24/7 online marketplace, we make shopping fun and easy.
