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HARPERCOLLINS

Publishing great authors since 1817, HarperCollins is the second-largest consumer book publisher in the world. With 200 years of history and more than 120 branded imprints around the world with strengths in literary and commercial fiction, business books, children’s books, cookbooks, and mystery, romance, reference, religious, and spiritual books, HarperCollins publishes approximately 10,000 new books every year.

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Behind a Billion Screens

  • SKU: 9789351364603
  • UPC: 9789351364603
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What is happening to India’s television industry? How is it adapting to the rapid changes in the country? And what does India’s television programming tell us about the state of the nation?Television touches almost everyone. It is rapidly expanding and becoming socially ever-more powerful but is simultaneously facing a crisis of credibility. In Behind a Billion Screens, Nalin Mehta looks closely at how television works in India, how TV channels make their money or not and what this means for the cacophony that appears on our screens. Given that television is a strategically vital social gateway for power, he also probes the ownership of television networks — politicians, corporations, real-estate tycoons and tells us why this matters.Based on extensive research and wide-ranging conversations with industry leaders, channel heads, policy makers and politicians, this is a comprehensive report on the state of the Indian television industry, how it is shapeshifting in response to the fer





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