Charm It!

Opening Order $895 Wholesale
Re-Order $150 Wholesale

About the Brand

Celebrating 25 years as the ultimate charm jewelry experience! CHARM IT! empowers girls to express themselves and tell their stories with customizable charm jewelry that inspires creating, collecting, and trading!

Shop by Catalog

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Brand Specials

$150+ Orders receive Free Freight

$300+ Orders receive 6 FREE "Girls can Change the World" locket charms

$500+ Orders receive 20 FREE signature pouches

* expires 12/31/25 *

All Products

MATILDA BOOKWORM CRW XL

Penguin Random House

MATILDA BOOKWORM UM

Penguin Random House

MATILDA BOOKWORM US

Penguin Random House

MATILDA BOOKWORM UXS

Penguin Random House

MATILDA PIN

Penguin Random House

MATILDA U2X

Penguin Random House

MATILDA UL

Penguin Random House

MATILDA UM

Penguin Random House

MATILDA US

Penguin Random House

MATILDA UXL

Penguin Random House

MATILDA UXS

Penguin Random House

MATILDA: BOOKS MAGIC 10/12Y

Penguin Random House

MATILDA: BOOKS MAGIC 14/16Y

Penguin Random House

MATILDA: BOOKS MAGIC U4X

Penguin Random House

MATILDA: BOOKS MAGIC UM

Penguin Random House

MATILDA: BOOKS MAGIC US

Penguin Random House

MATILDA: BOOKS MAKE MAGIC 8Y

Penguin Random House

MATILDA: WEEKEND PLANS UL

Penguin Random House

MATILDA: WEEKEND PLANS UM

Penguin Random House

MATILDA: WEEKEND PLANS US

Penguin Random House

MATILDA: WEEKEND PLANS UXL

Penguin Random House

Mating

Penguin Random House

Matisse

Penguin Random House

Matisse - Bonnard

Penguin Random House

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