Charm It!

Opening Order $895 Wholesale
Re-Order $150 Wholesale

About the Brand

Celebrating 25 years as the ultimate charm jewelry experience! CHARM IT! empowers girls to express themselves and tell their stories with customizable charm jewelry that inspires creating, collecting, and trading!

Shop by Catalog

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Brand Specials

$150+ Orders receive Free Freight

$300+ Orders receive 6 FREE "Girls can Change the World" locket charms

$500+ Orders receive 20 FREE signature pouches

* expires 12/31/25 *

All Products

The 5 Types of Wealth Life Planner

Penguin Random House

The 4-Hour Workweek, Expanded and Updated

Penguin Random House

The 5 Patterns of Extraordinary Careers

Penguin Random House

The 13th Day of Christmas

Penguin Random House

The 33 Strategies of War

Penguin Random House

The 401(K) Millionaire

Penguin Random House

The Abolitionist's Daughter

Penguin Random House

The Absolute Book

Penguin Random House

The Age of Precarity

Penguin Random House

The Alchemy of Air

Penguin Random House

The Alchemy Journal

Penguin Random House

The Alchemy of Illness

Penguin Random House

The All-Consuming World

Penguin Random House

The All-Consuming World

Penguin Random House

The Appraisal 2

Penguin Random House

The Art and Making of Dungeons & Dragons: Honor Am

Penguin Random House

The Art and Making of The Boys

Penguin Random House

The Art and Making of Ultraman: Rising

Penguin Random House

The Art of Cuphead: The Delicious Last Course

Penguin Random House

The Art of Creative Writing

Penguin Random House

Servant of the Bones

Penguin Random House

Serendipity

Penguin Random House

Seuss for Summer Mini Activity Book (Pack of 10)

Penguin Random House

Shades of Glory

Penguin Random House

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