The first business plan is often the most difficult to write. A company may have little or no history, and often may not know lender requirements, what to stress and what to avoid. Your First Business Plan simplifies the process by outlining the different parts of a business plan and, in an uncomplicated question-and-answer style, helps the business owner create a winning plan for their business.The easy-to-follow chapters show entrepreneurs how to:Think through strategies and balance enthusiasm with factsCapture and hold the interest of potential lenders and investorsUnderstand and develop their financial statementsRecognize the unique selling advantage of their products or servicesAvoid potentially disastrous errors like undercapitalization and negative cash flowAlso included in this book:A glossary of planning and financial termsA complete sample business plan