Everyone sells every day—themselves, their ideas, their products or services. Soft Sell provides a new approach to selling...one that stresses motivation, communication, relationship-building, emotional intelligence and self-image psychology to power-boost you to personal sales success!Soft Sell gives you:An in-depth, self-analysis questionnaire to get you startedExercises to expand your possibilities and help rid yourself of imaginary ceilings and self-imposed limitationsThe 20 qualities found in the most successful salespeople—with a scale for you to evaluate and grade yourselfSimple ways to get out of a sales slump17 principles for personal achievementAnd Soft Sell explains:Sales objections—what they actually mean and how to overcome themAttitude—how to really increase your successProspecting—how to discover the prospect's dominant buying motiveThe sales interview—get your prospect to tell you how to sell to him or herService—building customer support and loyalty to increase repeat