Good to Great ...in 30 minutes is your guide to quickly understanding the important business lessons outlined in Jim Collins's multimillion-selling blockbuster Good to Great: Why Some Companies Make the Leap ...and Others Don't. In Good to Great, renowned author Jim Collins gets to the bottom of what allows a company to make the leap from good to great. Collins surveys eleven of America's most successful companies and determines what the common factors are among them, including ambitious and thoughtful leadership, discipline, hiring processes, and the use of technology to accelerate growth. Good to Great presents the definitive study of how organizations large and small can achieve spectacular, sustained results. Use this helpful guide to understand the critically acclaimed lessons of Good to Great, with tools such as: A concise synopsis summarizing the principles of what makes a company successful In-depth analysis of the most useful concepts from Good to Great, such as the "doom loop