Good to Great ...in 30 minutes is the essential guide to quickly understanding the important lessons outlined in Jim Collins's bestselling book, Good to Great. Understand the key ideas of Good to Great in a fraction of the time: 9 chapter-by-chapter synopses 26 essential insights and takeaways 9 illustrative case studies In Good to Great, renowned author Jim Collins examines the fundamentals behind the few companies that make the leap to greatness, and the many that fail to do so. Built upon five years of research, Collins and his team identified eleven companies who had achieved greatness—defined as outperforming the stock market by a factor of three for 15 years—and discovered that they all exhibited a series of common factors. These factors, ranging from the presence of leaders who exhibit personal humility to a company-wide understanding of core business goals, form the basis for Good to Great and its critically acclaimed lessons. With compelling research and fascinating case studi