About the Brand

Quarto creates a wide variety of books and products, with a mission to inspire life's experiences. Produced in many formats for adults, children and the whole family, our products are visually appealing, information-rich and stimulating. The Group encompasses a diverse portfolio of imprints. Subjects range from Art 'How-To', Graphic Design, and Home Improvement, to Cooking, Gardening, Motoring, and Crafts.

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Quarto

Universal Principles of Storytelling for Designers (Active)

  • SKU: 9780760392461
  • UPC: 9780760392461
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Unlock the power of storytelling in design with Universal Principles of Storytelling for Designers. This essential reference offers a comprehensive exploration of storytelling techniques tailored specifically for designers. By integrating classic narrative elements—such as character, conflict, and resolution—into visual work, you can create more engaging and impactful projects.In Universal Principles of Storytelling for Designers, interdisciplinary designer, innovator, and anthropologist Lyle Sandler covers: Character Development: How to craft relatable and memorable personas in visual narratives. Plot Structure: Techniques for creating compelling arcs and engaging storylines. Emotional Resonance: Leveraging emotions to connect with the audience on a deeper level. Visual Storytelling: Utilizing design elements like color, typography, and composition to convey meaning and enhance the narrative. The book is rich with examples from various design disciplines, including graphic de





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