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Quarto creates a wide variety of books and products, with a mission to inspire life's experiences. Produced in many formats for adults, children and the whole family, our products are visually appealing, information-rich and stimulating. The Group encompasses a diverse portfolio of imprints. Subjects range from Art 'How-To', Graphic Design, and Home Improvement, to Cooking, Gardening, Motoring, and Crafts.
Shop Brand CatalogPrinciples of Logo Design (Active)
- SKU: 9780760376515
- UPC: 9780760376515
Learn to design simple, powerful, and timeless logos.*Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA**One of the “top 20 books that all graphic designers should read (and own),” according to Adobe.com*When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind.In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communication with minimal information
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