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Penguin Random House is the international home to nearly 250 editorially and creatively independent publishing imprints. Together, our mission is to foster a universal passion for reading by partnering with authors to help create stories and communicate ideas that inform, entertain, and inspire, and to connect them with readers everywhere.
Shop Brand CatalogSelling the American People
- SKU: 9780262545440
- UPC: 9780262545440
Selling the American People How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Paperback 07/18/2023
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