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About the Brand
Penguin Random House is the international home to nearly 250 editorially and creatively independent publishing imprints. Together, our mission is to foster a universal passion for reading by partnering with authors to help create stories and communicate ideas that inform, entertain, and inspire, and to connect them with readers everywhere.
Shop Brand CatalogAdvertising Revolution
- SKU: 9781912248216
- UPC: 9781912248216
Advertising Revolution In 1987, Nike released their new sixty-second commercial for Air shoes--and changed the face of the advertising industry. Set to the song "Revolution" by the Beatles, the commercial was the first and only advert ever to feature an original recording of the Fab Four. It sparked a chain of events that would transform the art of branding, the sanctity of pop music, the perception of advertisers in popular culture, and John Lennon's place in the leftist imagination. Paperback 09/18/2018
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