The brand new ̶The Watch Book Rolex Next Generation” is the ultimate tribute to the world's most famous watch brand. With 256 pages, also published as an exclusive special edition in an elegant slipcase, this illustrated book offers a unique insight into the history, models and innovations of Rolex as well as the cultural influence of the brand. Curated by renowned bestselling author and Rolex expert Gisbert L. Brunner, this book contains more style, more pop culture and more information than ever before.The history of Rolex is a fascinating look back at innovations and milestones in the watch industry. Since the introduction of the first wristwatch with a chronometer certificate in 1926, Rolex has established itself as a pioneer in the world of luxury watches. Early models such as the Submariner (1953), Explorer (1953) and GMTMaster (1954) are synonymous with a spirit of discovery, a thirst for adventure and maximum precision. Over the years, Rolex has not only established