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About the Brand
HARPERCOLLINS
Publishing great authors since 1817, HarperCollins is the second-largest consumer book publisher in the world. With 200 years of history and more than 120 branded imprints around the world with strengths in literary and commercial fiction, business books, children’s books, cookbooks, and mystery, romance, reference, religious, and spiritual books, HarperCollins publishes approximately 10,000 new books every year.
USBORNE
Usborne is one of the world’s leading independent book publishers. We are proud to be a family business that aims to create brilliant books for children of all ages.
HarperCollins
Guerrilla Marketing Excellence
- SKU: 9780395608449
- UPC: 9780395608449
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Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.
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