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About the Brand

HARPERCOLLINS

Publishing great authors since 1817, HarperCollins is the second-largest consumer book publisher in the world. With 200 years of history and more than 120 branded imprints around the world with strengths in literary and commercial fiction, business books, children’s books, cookbooks, and mystery, romance, reference, religious, and spiritual books, HarperCollins publishes approximately 10,000 new books every year.

USBORNE

Usborne is one of the world’s leading independent book publishers. We are proud to be a family business that aims to create brilliant books for children of all ages.

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HarperCollins

Cold Start Problem, The

  • SKU: 9780062969743
  • UPC: 9780062969743
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A venture capitalist draws on expertise developed at the premier venture capital firm, Andreessen Horowitz, and as an executive at Uber to address how tech’s most successful products have solved the dreaded "cold start problem”—by leveraging networks effects to launch and scale towards billions of users.





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