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Shop Brand CatalogThe new rules to save, invest, and grow your money—as seen on CNBC Make It, Bustle, and UC Berkeley Haas NewsThe rules of personal finance have changed. Now, more than ever, Gen Z needs a fresh, empowering approach to thrive. The New Money Rules shows you how to crush debt, supercharge savings, and start investing—even with just $5. From viral money educator Lillian Zhang—a Gen Zer who grew up in an immigrant home, side-hustled through college, and built a thriving career—comes the no-BS advice she wishes she had from the start. If you've ever felt like financial success was only for "other people," here's the beginner-friendly guide to create a future you'll love.Simple money rules for everyone—Forget old-school advice about skipping your latte runs—get judgment-free advice on savings accounts, credit cards, and student loans.Digital finance made easy—Automate your savings, experiment with micro-investing, and explore modern tools like budgeting apps, while staying smart around crypto
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