What does it mean to be an academic in today's rapidly changing world?As a modern academic, you're expected to wear many hats. It's not enough to be outstanding in your chosen field. You also need to be able to connect with audiences, speak with wit and flair, write knock-out articles, attract media attention, and share it all with your huge social media following. But how do you do all of that?In The New Academic, Simon Clews offers a wealth of practical advice on how to write and speak in an entertaining, informative, and—above all else—accessible way. Aimed at researchers at all levels of experience, this book will set you up with the basics of writing and speaking for wide audiences, then teach you how to develop a public profile and gain traction online. In a rapidly changing world, The New Academic shows scholars how to be front and center in the public conversation, allowing more people to benefit from their knowledge and research.Funny, lively, and insightful, this is your hand