Unlock the science that sells—transform your results with the Neuroscience of Selling Today's top sales professionals don't just rely on charm, they use proven neuroscience to influence buyer decisions and close more deals. The Neuroscience of Selling reveals what triggers buying behavior; helping you connect instantly with prospects and move them to a confident yes. In this concise, practical guide, bestselling author John Asher blends cutting-edge research with field-tested techniques. Learn how to build trust fast, make your pitch stand out in crowded markets, and use cognitive biases as tools to handle objections and speed up the sale. Inside, you'll discover: Simple frameworks for every selling stage—from prospecting to closing Proven scripts, stories, and strategies to spark trust and emotional connection Real-world examples that work in any industry, for both new and veteran sellers In today's fast-paced and fiercely competitive market, understanding the intricacies of human beh