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About the Brand
Quarto creates a wide variety of books and products, with a mission to inspire life's experiences. Produced in many formats for adults, children and the whole family, our products are visually appealing, information-rich and stimulating. The Group encompasses a diverse portfolio of imprints. Subjects range from Art 'How-To', Graphic Design, and Home Improvement, to Cooking, Gardening, Motoring, and Crafts.
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Quarto
Universal Principles of Branding (Active)
- SKU: 9780760378205
- UPC: 9780760378205
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Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding today.*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.Featured principles are as diverse as: Authenticity Social Responsibility World Building Gatekeepers Rituals and routine Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related
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