Specials

50% Discount and Free Freight

Orders with 35+ units will receieve 52% discount AND free freight

Orders with 100+ units will receive 53% discount AND free freight

* expires 12/10/25 *

About the Brand

Penguin Random House is the international home to nearly 250 editorially and creatively independent publishing imprints. Together, our mission is to foster a universal passion for reading by partnering with authors to help create stories and communicate ideas that inform, entertain, and inspire, and to connect them with readers everywhere. 

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Penguin Random House

Buying In

  • SKU: 9780812974096
  • UPC: 9780812974096
Retail Price

Details

Buying In In the tradition of Wisdom of Crowds and Fast Food Nation, a business journalist's counterintuitive look at the convergence of marketing and culture in contemporary life, told through rich accounts of unconventional CEOs, bizarre marketing campaigns, and the young (and not so young) people who are embracing brands more than ever. Paperback 01/05/2010





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