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About the Brand

Since 1941, Dover has been publishing high-quality books at affordable prices in dozens of popular categories: adult coloring books, children activity books, fine art collections, crafts guides, math texts, music scores, thrift editions of classic literature, and much more.

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Dover Publications

Scientific Advertising

  • SKU: 9780486836058
  • UPC: 9780486836058
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A founding father of modern advertising discusses the lure of telling a story, use of headlines and art, the power of specificity, and the value of samples and testing campaigns.



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