About Great Pretenders
There was a mom troubled by the lack of fun and imaginative toys for her children.
Baffled by this, Joyce Keelan set out on her ambitious journey to come up with creative, pretend-play toys that would light up any child's imagination.
Fast-forward 30 years! Her endeavors transcended into the vastly successful lifestyle brand Great Pretenders, which designs and manufactures award-winning toys, jewelry, and accessories.
Welcome to Great Pretenders.